Radio Advertising:- How to get the best out of it

Let’s face it; traditional media is here to stay. TV will always be part of our daily lives. It’s the wind down medium in the evening and the escapism of the daily grind. Out of home will always form part of the urban and rural landscape, it’s not going anywhere. And radio – the news jingle will always get us to reach for the volume button, our favourite song gets us singing along and we associate and empathise with DJ’s.
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Edison Share Of Ear Q4 2017: Radio Remains Front & Center.

The Edison Research “Share of Ear” study quantifies the reach and time spent with of all forms of audio, and a number of key takeaways from its recently released Q4 2017 data showcase the fact that AM/FM radio remains the centerpiece of all audio platforms.

Offering a tidy summary of Edison’s latest statistics is the Westwood One “Everybody’s Listening” blog, Lauren Vetrano,
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Nielsen: ‘Top Way To Reach Consumers Across All Media’ Is Radio.

The recently released Q2 2017 Nielsen Comparable Metrics Report, which offers an in-depth apples-to-apples comparison of major media platforms—traditional radio, television, computers, smartphones, game consoles and tablets—is stirring plenty of notice, thanks to some mighty rosy statistics about broadcast radio. For one, Nielsen Audio managing director Brad Kelly was invited to write a guest column […]
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